Explore our #DODIFFERENT Categories

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

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CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

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EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

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BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >

CONSUMER PRODUCT

Brands that should be entered in this generic sector include all consumable physical items that a consumer owns or may dispose of and includes: Food (fresh, packaged, chocolate, sweets, pet foods etc) Drinks (alcoholic, soft, bottled water, coffee fruit juices etc) Publishing (newspapers, magazines, catalogues) Health & Beauty (cosmetics, health shakes, hair and body products, etc) Healthcare (prescription drugs, pharmaceuticals, band aid etc) Fashion (clothes, textiles, leatherware, hair salons etc) Technology (mobile phone handsets, TVs, cameras, computers, sat nav etc) Consumer durables (white goods, stationery, furniture & furnishings) Automotive (cars, bikes, speedboats, electric cars)

Enter Award >

CONSUMER SERVICE

Brands entered in this generic sector include all services marketed to consumers even if defined as ‘products’ for differentiation purposes they are not tangible consumer objects and includes: Utilities (energy, wind turbines, telecoms, fuel etc) Financial (Banks, building societies, pensions, money lenders, etc) Communication network service or providers (BT, EE etc. where the primary brand is not a physical item)

Enter Award >

EXPERIENCE, RETAILER OR ENTERTAINMENT

Brands that should be entered in this generic sector include all brands that primarily provide some kind of consumer experience. It may also lead to a product or service purchase but is essentially an experience or interaction consumed in its own right and includes: Entertainment (TV or any online content, Sky, Netflix, cinema, gaming & betting, Apps, music etc) Travel, Leisure, Sport (airlines and flights, trains, holidays, hotels, restaurants, attractions, sport events/brands, festivals etc). Retailer environments (supermarkets, boutique stores, e-commerce, airport retail etc)

Enter Award >

BUSINESS TO BUSINESS

Brands in this generic sector include all of the above sectors plus specific trade and industrial brands where the customer targeted is purely commercial or trade sector based. It includes groups of companies, trade associations and professional bodies.

Enter Award >

CHARITY, EDUCATION OR PUBLIC SERVICE

Brands in this sector will include the following: Charity (NFP organisations groups with registered charity status) Education (schools, colleges, universities etc.) Govt and public service (TfL, Change for Living, political campaigning public notice etc)

Enter Award >